Bring Your Own Table – Black Perspectives in the German Music Industry (EN)

In today’s music industry, diversity is often reduced to a buzzword – while meaningful structural representation is still lacking. It’s not just about being invited to the table, but about building your own.
The panel »Bring Your Own Table – Black Perspectives in the German Music Industry« welcomes the Black Entertainment Network GSA (BEN–GSA) – a network of leading professionals in A&R, brand strategy, management, and music production, working to empower, connect, and increase visibility for Black musicians and professionals in the German music industry.
Together, the participants will discuss their individual paths, networks, successes, and the structural challenges they face within the German music industry – sharing knowledge that doesn’t just promise empowerment but actively puts it into practice. This talk is aimed at Black artists, as well as anyone who feels underrepresented – or not represented at all – in the music industry. It also welcomes those who are committed to shaping the future of the scene. The goal is an open and honest exchange that reflects the spirit of community at the heart of the Black Entertainment Network (BEN). Join us if you are seeking inspiration – and tangible, real-world insights.
Will McKinney-Raphelt originally from Texas (USA), now lives in Berlin, where he works as Senior Product Manager for the RCA Label Group International Marketing team at Sony Music Germany, overseeing artist marketing for RCA Records, GOLD LEAGUE, and Epic Records in the German market. From hip-hop legends like A$AP Rocky and Travis Scott to African superstars like Tems and Tyla, he develops dynamic, curated marketing campaigns through social media strategy, partnerships, and events.

Peggy Adamu is Head of Engagement Marketing at Sony Music Germany. With extensive experience in (social) media communication, PR, and brand development, she advises both emerging and established artists on digital campaigns, marketing strategies, and authentic, fan-centred branding initiatives.

Jack Sehn began his career as a DJ and tour manager for both international and national artists. Today, he is part of the Releeze core management team, working closely with acts like Kwam.E and Ace Tee. His work merges live experience and in-depth artist research with strategic artist development – from booking and release planning to long-term brand building.
Liz Agyeman is a Cultural Strategist and Senior Global Brand Manager at TuneCore. She connects music, identity, and community through global storytelling and campaigns. As co-founder of BEN–GSA, she advocates for the visibility of Black professionals in the entertainment industry and works with platforms like YouTube and Afrofuture to amplify underrepresented voices.

Teddy Danso Sarpong brings together talent management, video production, and publishing under his creative powerhouse, WHATSSARP. He drives innovative entertainment projects on both national and international levels, representing a roster of exceptional talent, including multiple Grammy Award winners. The agency has also spearheaded successful campaigns in partnership with global brands such as Apple, Mercedes, and Nike.